Our marketing curriculum blends creative and quantitative content, giving students the tools to develop marketing strategies that create, deliver and communicate value to consumers. Outside the classroom, internship opportunities and active student organizations allow students to enhance their marketing experience while providing beneficial services to the community.
Our internationally-accredited program provides knowledge and skills in value creation and revenue development while also allowing students to explore specific areas of interest. Students who choose the marketing minor acquire foundational understanding in the discipline while selecting electives that complement their education in areas such as business, communications and art.
Our liberal arts tradition and mercy and justice mission emphasize ethical and moral decision-making, the responsibilities of leadership and the development of equitable marketing solutions. As a result, our graduates emerge as engaged, principled world citizens prepared for success in all areas of marketing.
Through our popular accelerated program, qualified undergraduates can earn their bachelor’s degree in marketing and a master’s degree in business administration, health care administration and management, or innovation and strategic management within five years.
Life After Salve
Our students explore a wide variety of career paths in a number of industries. Graduates are prepared to seek employment with organizations looking for talented marketers who specialize in driving brand and corporate awareness, traffic and revenue.
Career paths include communications, market research, entrepreneurship, advertising, public relations, social media marketing, event planning, trade show marketing, marketing data analyst, professional selling, marketing management, brand management, distribution management and more.
Students pursue their selected career path in industries such as sports, fashion, retail, consumer package goods, business-to-business, communications, services, nonprofits and more.
Possible employers include:
- Advertising and public relations firms
- For-profit and nonprofit organizations
- Product and service organizations
- Government agencies
- Trade and industry associations
- Financial and insurance companies
- Print and electronic media outlets
- Consulting firms
- Software and technology companies