Marketing Major
Salve Regina University's bachelor's degree in marketing blends creative and quantitative content, giving students the tools to develop strategies that create, deliver and communicate value to consumers. Outside the classroom, internship opportunities and active student organizations allow students to enhance their marketing experience while providing beneficial services to the community.
American Marketing Association was an essential staple to my undergraduate education. AMA gave me the ability to work on projects with Fortune 100 companies that armed me with knowledge that is applicable in the everyday business workforce. I continue to apply the sales skills I learned through AMA in my everyday work life.
Kasey Walther '16, senior customer account manager, Gainsight
Drive Business Growth and Meet Consumer Needs
Salve's internationally-accredited program provides knowledge and skills in value creation and revenue development while also allowing students to explore specific areas of interest. Students who choose the marketing minor acquire foundational understanding in the discipline while selecting electives that complement their education in areas such as business, communications and art.
Our liberal arts tradition and mercy and justice mission emphasize ethical and moral decision-making, the responsibilities of leadership and the development of equitable marketing solutions. As a result, Salve graduates emerge as engaged, principled world citizens prepared for success in all areas of marketing.
What Sets Salve Apart
Data gathered by email surveys and public profile information shows that of the marketing majors who responded, 100% are employed and/or enrolled in graduate programs six months after graduating.
Accredited by the International Accreditation Council for Business Education, the Jean and David W. Wallace Department of Business and Economics prepares students for careers in today's highly competitive global business environment.
American Marketing Association
Salve’s award-winning collegiate chapter of the American Marketing Association provides fantastic opportunities for experiential learning, team-building and collaboration for marketing majors. Seven students traveled to New Orleans for the 2025 AMA International Collegiate Conference, where they participated in a variety of competitions including sales and marketing strategy. The annual conference is one example of the professional development and networking opportunities that enhance our marketing majors’ experience.
The Salve Compass
Connecting college to career, the Salve Compass program ensures that every student has the skills and knowledge to succeed in the job market. Innovative programming such as the Summer Compass provide unique opportunities for interdisciplinary experiences that enable students to collaborate with faculty and immerse themselves in the vibrant Newport community.
Maya Parady '25
Maya Parady knows that the University’s mercy mission will continue to shape her future in the marketing field. “Compassion” is the word she uses for her own path with mercy. She’s found this in the professors, the students and the many resources provided at Salve. “There’s so much leading with empathy that happens here, and there’s so much immersion within a community that it makes you care. Our values are ingrained in what we do here at Salve, and it sticks with you.”
Career Paths in Marketing
Our students explore a wide variety of career paths across industries such as sports, fashion, retail, consumer package goods, business-to-business, communications, services, nonprofits and more. Graduates are prepared to seek employment with organizations looking for talented marketers who specialize in driving brand and corporate awareness, traffic and revenue.
Possible employers include:
- Advertising and public relations firms
- For-profit and nonprofit organizations
- Product and service organizations
- Manufacturers
- Government agencies
- Trade and industry associations
- Financial and insurance companies
- Print and electronic media outlets
- Consulting firms
- Software and technology companies
Internships
Marketing majors are required to complete at least one internship before graduation. Students enroll in the course Professional Internship in Business, which awards three credits for at least 120 hours of work at an approved site. The required internship may be completed during the academic year or in the summer. Many students also pursue internships outside of course credit to gain additional work experience.
Our students have interned in various areas of industry, including financial, accounting, advertising, marketing, retailing, manufacturing, hospitality, government, marine, healthcare and nonprofit businesses.
Recent internships include:
- NBC
- Naval Undersea Warfare Center
- Berkshire Hathaway
- Fox News
- Gray Matter Marketing
- Kraft Sports Group
- WIMCO
- TJX Companies
- Sony Music
- Newport Harbor Corporation
- Gustave White Sotheby’s International Realty
Degree Options
Bachelor of Science in marketing
A degree in marketing from Salve equips students with a comprehensive understanding of the strategies and techniques used to promote products, services and ideas in today's dynamic marketplace.
Minor in marketing
Meet Our Marketing Faculty
In a fast-paced and evolving business climate, our faculty educate students to make strategic marketing decisions grounded in research and information; steeped in technology, creativity and innovation; and focused on financial, personal and social responsibility. With energy and enthusiasm, our faculty bring diverse experiences and talents to the program, helping students build a greater understanding for client-based work.
