Areas of Expertise
- Digital marketing, ecommerce, web design, user experience, search engine optimization (SEO), social media marketing, retail marketing, entrepreneurship
Education
- B.S. in business administration and marketing, Salve Regina University (2013)
- MBA, Salve Regina University (2014)
Professional Experience
My professional experience encompasses a strong focus on digital marketing, entrepreneurship, social media strategy, and web design. As director of marketing at Sequent Learning Networks, I lead digital platform management and marketing strategy. I also bring this expertise to the classroom as an adjunct professor at Salve and Manhattanville College, where I design and teach digital marketing courses, covering fundamentals, strategy and best practices. Previously, I established and grew the e-commerce business Personally Preppy, gaining extensive experience in web design (WordPress), product design, digital content creation and social media campaign development, ultimately leading to a successful private acquisition. My freelance digital marketing consulting further honed my skills in designing e-commerce platforms and creating supporting digital collateral for various brands.
Media Coverage
NBC, New York Magazine, Horse and Rider Magazine, Horse and Style Magazine, Equine Journal
Selected Publications
Tegtmeier, Taylor, Stephanie Neofotistos, and Nadia Abgrab Noormohamed. "How Gamification Rewards College-Aged Consumer Loyalty: One Click at a Time." American Society for Competitiveness, 2013. Conference presentation, American Society for Competitiveness Conference, Pittsburg, PA.