Strategic Communications and Public Affairs
The Office of Strategic Communications and Public Affairs oversees the University’s internal and external communications and marketing efforts, as well as community and government relations. We tell the Salve Regina story through digital content, print design, marketing campaigns, social media, videography and photography, media relations and the magazine Report From Newport.
Marketing Request Form
The marketing request form streamlines requests. Members of the University community may use this form to:
- Request publicity, marketing and print materials for events and programs
- Submit story ideas for SALVEtoday and the media
- Provide updates regarding academic departments and programs (including print materials)
- Share student, faculty and alumni success stories and accomplishments
- Submit photos and videos for posting to the University’s social media channels
- Request photography and videography
- Request access to Photoshelter, the University's photography library
Strategic Communications staff will review all submissions to determine which types of digital and print materials will best meet your needs. Examples include digital signage, calendar of events, SALVEtoday, press release, photography, videography, social media, website updates and printed pieces. For larger events, programs and requests, you may be contacted to schedule an additional intake meeting or further discuss your submission.
Broadcast email messages may be transmitted to the University community as a whole, or to designated groups such as faculty, staff, class years and graduate students.
Broadcast emails are intended to inform the Salve Regina community about University operations, campus safety and technological alerts. Requests for participation or solicitations for involvement are granted only if they pertain directly to academic, volunteer and community service activities that are non-event oriented. Individual events are not promoted via broadcast email due to the volume of events on campus.
Digital signage is deployed at multiple locations around campus, including Gerety Hall, Miley Hall and the O'Hare Academic Building. Content and technical requirements are outlined below. Submitted slides must be 10 inches in width by 7.5 inches in height.
- Slides should be appropriate for display and applicable to one or more of the University's constituent groups (students, faculty and staff).
- Each slide displays for 8 seconds at a time. Your message should be concise enough to be read twice in that timeframe. Content should meet the requirements of the University's editorial and writing style guide.
- If your slide is event-related, that event must have space booked in 25Live and be listed on the University calendar. To submit an event to the calendar, complete the marketing request form.
- If a completed slide is submitted, it must utilize one of the provided templates (see below for downloadable templates) and meet the requirements of the University's branding guide.
- All displays utilize a 16:9 high definition aspect ratio. Please utilize the provided templates to ensure you are creating your slide in the correct size, which is 10 inches in width by 7.5 inches in height.
- White background template (Powerpoint)
- Navy background template (Powerpoint)
Event promotion and scheduling
To schedule an event on campus, you must first request space via the 25Live event planning system. 25Live allows you to see if your intended event conflicts with other events on campus. This is also where you may request necessary resources (AV equipment, tables, chairs, etc.) and link to the catering site.
25Live is not the University's public event system. If your event is open to others on campus, use the marketing request form to have your event listed on Salve Regina's public calendar of events. This should only be done after receiving confirmation that your event has been approved via 25Live. Virtual events should be submitted as soon as details are finalized so that people may use the calendar to identify possible conflicts with other events on campus.
Events are also highlighted through SALVEtoday, the weekly SALVEtoday Update, digital signage and social media, among other practices. Once you have submitted an event through the marketing request form, the Strategic Communications team will determine the most appropriate means of distribution based on the nature of the event and the desired outcome.
Media outlets and representatives are required to seek permission from the University prior to taking photographs or video footage on campus, or conducting interviews with faculty, staff or students. Members of the media may contact Matt Boxler, director of media relations, to arrange interviews and/or shoots.
Salve Regina employees have a responsibility to the University when speaking in public or through the media, and are asked to be sensitive to the importance of their words and actions particularly when expressing personal opinion. If identified with the University, employees may erroneously be perceived as official spokespeople. Employees should always clarify that affiliations are only for identification and that personal opinions do not necessarily coincide with the views of the University, its faculty, staff or students.
Photography and videography
Ideas or requests for marketing-related photography and videography to use for storytelling and recruitment or news purposes should be submitted through the marketing request form. Academic or co-curricular programming that takes students out of the classroom into their surrounding communities and Newport's living laboratory is of particular interest. Video work is prioritized according to institutional goals and timelines as well as other production-related criteria.
To request photography for an upcoming event (advance notice required), submit the marketing request form. Requests for video documentation of lectures or events should be made through the Technology Services Center.
Policies, guides and resources
The University has an established social media policy as well style guides for writing and branding. This information is publicly available in the "Policies" section of the faculty/staff audience path. Of particular note is that "SRU" should never be used in text as it is also used by other academic institutions (Slippery Rock University). This also applies to social media accounts.
A variety of other resources are available in the faculty/staff audience path, including University-approved templates for email signatures and PowerPoint presentations.
Design Services works with offices and departments to determine the best strategies for reaching their target audience, develops design layouts for print materials and gathers estimates for print costs.
All print materials being purchased with University funds must be coordinated and approved by Design Services to ensure standards for quality, mailing and University imagery as well as for proper processing and payment. In addition, all external print materials using the University's name, logo or likeness should be approved by Design Services prior to posting off campus.
Requests must be submitted through the marketing request form. Events should be confirmed in 25Live prior to the production of related promotional materials. Turnaround times for both internal and external print projects vary greatly. Please consult with the Design Services team regarding project timelines and allow a minimum of 15 working days for completion.
You can help meet printing deadlines by submitting copy that is complete and has been proofread. Our editorial and writing style guide will help you develop copy that is aligned with the University's standards.