This course exposes students to data analytics, information visualization and data storytelling for evidence-based decision making in business. Foundational business analytics content is covered, including communicating strategic and ethical business decisions for diverse audiences, appropriate messaging and understanding human biases. With the use of Tableau, a highly regarded business intelligence and analytics software, students gain hands-on experience through the creation of data visualizations and dashboards.

This course highlights the principles and techniques required for the acquisition and preparation of data used for strategic decision-making in business. Basic statistical analysis and modeling are covered using analytical tools such as Microsoft Excel. Students gain an understanding of how to interact with data effectively, draw meaningful insights and communicate findings through descriptive, prescriptive and predictive analytics.

Data is a powerful asset that has the potential to drive innovation, inform decision-making and transform industries. This course examines the proper management of data and databases, including data storage, access and manipulation through tools such as SQL. Particular focus is placed on ethical issues and best practices that govern the handling of data in a variety of contexts. As data stewards and thought leaders, students learn to navigate the intricate landscapes of data management.

Data-driven decision-making is at the forefront of today's complex and interconnected business landscape. The ability to understand, optimize and innovate in business operations is paramount. This course provides an in-depth exploration of the principles, strategies and analytical tools needed to streamline and enhance business processes. By integrating systems thinking, students gain a holistic perspective, allowing them to drive efficiency, adaptability and success in both traditional and cutting-edge industries.