Marketing and Communications

Our team serves as stewards of the Salve brand, helping ensure a consistent and authentic expression of the University's identity. Through guidance on voice, visual identity and messaging, we work with campus partners to create communications that reflect Salve's values, strengthen our brand and foster meaningful connections.

To better support our campus partners, we've updated our project request forms. These improvements are designed to make it easier to submit requests and help our team serve you more efficiently.

If you have questions about the new process, please contact Mary Edwards, assistant vice president for marketing and communications.

Our Services

Design projects

Our design team collaborates with offices and departments to develop effective communication strategies tailored to their target audiences. We produce print and digital materials based on the most appropriate communication channels for each project.

Website support

We manage the salve.edu website and its related digital properties, lead new website initiatives and facilitate all content updates. You can request website support to revise existing content, suggest new content, update your directory profile or ask for a short/vanity URL.

Digital signage

Digital signage is displayed on multiple screens across campus, including Gerety Hall, Miley Hall and the O'Hare Academic Building. Students, faculty and staff can submit a completed digital file for display. If you need help creating your signage, please submit a design request.

Media inquiries

Media outlets and representatives are required to seek permission from the University before taking photographs or video footage on campus, or conducting interviews with faculty, staff or students. Julie Miller, director of content and media relations, will arrange interviews and/or shoots.

Please note: Salve employees have a responsibility to the University when speaking in public or through the media and are asked to be sensitive to the importance of their words and actions particularly when expressing personal opinion. If identified with the University, employees may erroneously be perceived as official spokespeople. Employees should always clarify that affiliations are only for identification and that personal opinions do not necessarily coincide with the views of the University, its faculty, staff or students.

Media experts program

Members of the Salve community are available to provide expert perspectives to journalists on a wide range of current issues and topics. If you'd like to participate in this program, please contact Julie Miller, director of content and media relations.

Policies and Guidelines

Photography assignments made by the Office of Marketing and Communications are for the purpose of raising brand awareness and reputation through the material we create and the various platforms we maintain.

If you wish to hire a photographer, we recommend using one from our preferred list. These photographers are familiar with Salve's campus and have worked with us previously. Should you hire a photographer, you will be responsible for providing a budget number and processing the invoice.

Preferred Freelance Photographers

Hourly rates for freelance photography run between $150 -$250 per hour.

Before Booking a Photographer

Think through how the photos will (or will not) be used after the event, and realistically how long the photographer should attend. Also, it's very helpful to provide direction to the photographer as to what the focus of their shots should be (i.e. focus on the speakers, just a few crowd shots, etc).

If there will be limited use for photography after the event, consider other ways to capture images including using cell phones – especially if the photos will only be published on social media.

Once Your Photographer is Booked

When hiring a photographer, please email salvedesign@salve.edu with the date, time, location and photographer's name. This is for our reference and to ensure there are no duplicate bookings.

After the Job is Completed

Any photographer hired by Salve must provide digital files to the office/department hiring them and upload them to the University's photo library system, PhotoShelter.

If you have questions or need more information, please contact Jennifer Zevon, creative director.

Salve's social media presence serves as a dynamic extension of campus life, connecting prospective and current students, alumni, parents and community partners through engaging and authentic storytelling.

Across platforms including Instagram, Facebook, LinkedIn, TikTok and YouTube, the University highlights academic excellence, student achievements, faculty expertise, campus traditions, athletics and major events. Content is strategically designed to build community, strengthen brand awareness and support enrollment and advancement goals while reflecting Salve's mission and values.

Through a mix of photography, video, live coverage and interactive campaigns, our social channels foster meaningful engagement and encourage audience participation. Social media also plays an important role in sharing timely updates, celebrating milestones and amplifying the voices and experiences of students and alumni.

For more information, see our social media best practices guide. If you have questions, please contact Clara Maurer, social and multimedia manager.

The University partners with CLC licensing to promote, enhance and elevate Salve's brand and image by authorizing the use of logos on high-quality, socially responsible and tasteful merchandise. Products being purchased are monitored and reviewed by CLC and Salve's marketing and communications team.

Any person, organization or corporation wishing to manufacture a product bearing or containing any University marks must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.

Only officially licensed, approved vendors (licensees) may produce items bearing Salve's name or logo. Those wishing to become licensed should reach out to our representative at CLC for further information.

Items bearing Salve's logos without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.

For more information, please contact Jennifer Zevon, creative director.

The editorial style guide promotes consistency across all content written by and about the University. Our guide primarily follows the Associated Press (AP) Stylebook and includes additional guidelines specific to Salve's editorial style and brand.

Self-Service Resources

We offer a variety of self-service resources to support your communications and marketing needs. From approved logos to branded templates, these tools empower users to create materials that are professional, consistent and aligned with institutional standards.

Self-Service Resources
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A Total Brand Experience

The Salve brand highlights our commitment to the mission and vision of our founding Sisters of Mercy and our deep ties to Newport's coastal beauty. Our brand guidelines outline the appropriate usage of logos and graphic elements, and ensure that all official communications present a clear, consistent and recognizable institutional image.

The Salve Brand
Salve Brand

The Wave

Salve's digital newsletter, published weekly throughout the academic year, keeps you up to date on campus news, upcoming events, athletics, student activities and the accomplishments of our community. Students, faculty, staff and families are automatically subscribed to The Wave. Friends of Salve who would like to receive the newsletter can use this link.

Report from Newport

Published twice a year, Report from Newport is the University magazine, filled with in-depth features on student/faculty research and experiential learning, campus updates, athletics highlights and profiles of alumni who are making a difference in their fields and in their communities.

Read past issues

Meet Our Team

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