Marketing and Communications

Through thoughtful storytelling and brand stewardship, the Marketing and Communications team works to amplify Salve's distinctive voice by fostering deeper engagement with current and prospective students, families, alumni and our wider community.

Our team manages the University’s brand identity and presence - including the website, social media, public relations, digital signage, video, advertising and print materials - to ensure that every expression of Salve's identity reflects our mission to work for a world that is harmonious, just and merciful.

Marketing Request Form

The marketing request form is typically the best way to kick off your project and share details. The appropriate team members will review the request and help determine the best strategies and formats for reaching your goals and audiences. For larger requests, you may be contacted to schedule a meeting or further discuss your project.

Salve community members use this form to:

  • Request print or digital designs
  • Submit story ideas
  • Share student, faculty and alumni success stories and accomplishments
  • Provide updates regarding academic departments and programs
  • Submit photos and videos for consideration to post on the University's social media channels

Event Submission Form

If you would like to add an event to the University's official calendar of events, use the event submission form.

Looking to Order…

  • Business cards: To order business cards, please see the business card policy and request form. The form is also available in the Human Resources section of the Campus portal.
  • Name tags: To order name tags, visit Salve's page on nametags.com and choose "Patriot Blue/White" from the "Material/Color" options.
  • Branded gear: To fully protect Salve's name, logos and marks, the University registers its marks through the Collegiate Licensing Company. Only vendors officially licensed by the Collegiate Licensing Company may produce merchandise or other goods bearing Salve's name, logo or trademarks.

The Salve Brand

The Salve crest is filled with symbolic significance.

the salve crest with numbers 1, 2, 3 on it to identify the different design areas
1. Scrollwork

The open gates of Ochre Court, the iconic heart of our campus, symbolize the start of our students' academic journey and the celebration of their achievements at graduation. Along the way, the University welcomes students to open their minds to intellectual pursuits and critical thought through teaching and research.

The founding Sisters of Mercy were intentional in ensuring that the gates would remain open, inviting students across generations to join a community of learners who make a difference by turning empathy into action.

2. Compass

The compass symbolizes the University's strategic vision and mission to prepare students to navigate their lives with enduring values, address complex critical concerns, and work for a world that is harmonious, just and merciful. The compass also represents a dedication to the core values and guiding principles that serve as the foundation for Salve's transformative educational experience. As the University continues to rise in distinction, these ideals will inspire innovation across curricular and co-curricular programming.

Embedded in the compass, the Mercy Cross symbolizes the University's commitment to its Catholic heritage and the vision of its founders. Welcoming people of all beliefs, Salve is dedicated to creating a community of belonging, compassion and mercy.

3. Water

The ocean waves symbolize Salve's distinctive location and deep connection to its home in Newport, Rhode lsland. A rich history of collaboration between the University and the surrounding community illustrates the ways in which students are shaped by vast opportunities for experiential learning and service.

Our students learn, live and make a difference in their home away from home through fieldwork, clinical placements, internships, research, volunteerism and more – an impactful exchange between the campus community and the City by the Sea.

Services

Photography assignments made by the Office of Marketing and Communications are for the purpose of raising brand awareness and reputation through the material we create and the various platforms we maintain.

If you wish to hire a photographer, we recommend using one from our preferred list below. These photographers are familiar with Salve's campus and have worked with us previously. Also, should a department hire a photographer, they will be responsible for obtaining and processing the invoice.

Preferred freelance photographers:

Any photographer that is hired by Salve must provide digital files to the department hiring them and to the University's photo library system, PhotoShelter.

For any questions, please email Jen Zevon, creative director, at jennifer.zevon@salve.edu.

Digital signage is deployed at multiple screens around campus, including Gerety Hall, Miley Hall and the O'Hare Academic Building.

Content and technical requirements/information:

  • Size - 11.5 inches (width) by 8 inches (height)
  • File format - PowerPoint slide, PDF or JPG
  • Display time - 8 seconds
  • A slide must meet the requirements of the University's brand guide.
  • A slide should be appropriate for display and applicable to one or more of the University's constituent groups (students, faculty and staff).
  • Content should be concise enough to be read twice within the 8-second timeframe.
  • Content should meet the requirements of the University's editorial and writing guide.
  • An event-related slide must have space booked in 25Live and be listed on the University calendar.

The design team in Marketing and Communications collaborates with offices and departments to determine the best communication strategy to reach their target audience. The designers can create print and digital designs depending on the avenue of communication.

Design work is prioritized based on institutional strategic initiatives and our production calendar, which maps out all projects from start to delivery.

What is required when submitting a project:

  • Project must be submitted 4-6 weeks prior to the delivery/mail date/due date.
  • All copy must be provided in a Word document and have been reviewed, spell checked and fact checked by the department submitting the project.
  • All images are provided at 300dpi resolution when possible.
  • Quantity

Note: Our design team will only begin a project when all materials for that project are submitted. All print materials being purchased with University funds must be approved by the creative director to ensure proper use of the University's name, logo usage, quality standards, mailing and imagery.

If you receive an inquiry from any external media contact, you should direct the inquiry to Julie Miller, public relations manager, at julie.miller@salve.edu.

Media outlets and representatives are required to seek permission from the University prior to taking photographs or video footage on campus, or conducting interviews with faculty, staff or students. Julie Miller will arrange interviews and/or shoots.

Note: Salve employees have a responsibility to the University when speaking in public or through the media, and are asked to be sensitive to the importance of their words and actions particularly when expressing personal opinion. If identified with the University, employees may erroneously be perceived as official spokespeople. Employees should always clarify that affiliations are only for identification and that personal opinions do not necessarily coincide with the views of the University, its faculty, staff or students.

Meet Our Team

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