Students majoring
in marketing take a minimum of 21 courses (66 credits).
Business core
requirements:
- Financial Accounting
- Managerial Accounting
- Introductory Macroeconomics
- Management and Organizational Behavior
- Business Communication
- Financial Management
- Principles of Marketing
- Ethics for Business
- Business Law
- Quantitative Methods for Business or Applied
Calculus I
- Statistical Methods
- Strategic Business Planning
Other required courses:
- Introductory Microeconomics
- International Issues in Consumer Behavior
- Business Research Methods
- Marketing Strategies
- Marketing Communications
- Professional Internship in Business
- Microsoft Office Certification or IC3
Certification
Students choose two additional courses from a list of upper-level
marketing electives.