NEWPORT, R.I. – Jae Krafft Wiss of Middletown, who was awarded a master of business administration degree from Salve Regina in 1997, has been promoted to the newly developed leadership position of Director of Social Media at RDW Group, Inc. of Providence.
In her previous role as Senior Advertising Account Executive, Wiss brought many RDW clients up-to-date in the ever- changing world of social media. Her work with the Rhode Island Airport Corporation, Old Sturbridge Village, Cornell University and Western Massachusetts Electric Company provided RDW clients with effective and successful marketing and social media strategies.
“Social media channels present tremendous opportunities for our clients to build and enhance relationships,” said Jim Pontarelli, RDW president. “As an integrated communications firm with particularly strong interactive services, we see this investment in our social media capabilities under Jae’s leadership as an important extension of our offerings.”
Wiss has been at RDW Group since 2008 and has more than 15 years of communications, marketing and Web development expertise. She graduated from Roger Williams University with a bachelor of science degree in business administration and received her MBA in information systems science from Salve Regina.
RDW Group, Inc. specializes in integrated communications, offering clients a full menu of services including advertising, public relations and public affairs, direct marketing, interactive, research and specialized publications. With employees in Providence, Worcester and Boston, the firm concentrates on developing communications programs for clients in consumer goods and services, education, energy, heath care, business-to-business, and insurance.