Marketing

Our marketing curriculum blends creative and quantitative content, giving students the tools to develop marketing strategies that create, deliver and communicate value to consumers. Outside the classroom, internship opportunities and active student organizations allow students to enhance their marketing experience while providing beneficial services to the community.

Our Program

Our internationally-accredited program provides knowledge and skills in value creation and revenue development while also allowing students to explore specific areas of interest. Students who choose the marketing minor acquire foundational understanding in the discipline while selecting electives that complement their education in areas such as business, communications and art.

Our liberal arts tradition and mercy and justice mission emphasize ethical and moral decision-making, the responsibilities of leadership and the development of equitable marketing solutions. As a result, our graduates emerge as engaged, principled world citizens prepared for success in all areas of marketing.

Through our popular accelerated program, qualified undergraduates can earn their bachelor’s degree in marketing and a master’s degree in business administration, health care administration and management, or innovation and strategic management within five years.

Program Spotlight: American Marketing Association

The American Marketing Association is a professional organization for students interested in furthering their study and practice of marketing and/or business studies. Our chapter provides marketing resources and education by offering professional development activities and networking opportunities. National competitions and local community service projects not only enhance members’ skills and knowledge, but also promote ethical decision-making and responsible citizenship.

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Our Faculty

In a fast-paced and evolving business climate, our marketing faculty educate students to make strategic marketing decisions grounded in research and information; steeped in technology, creativity and innovation; and focused on financial, personal and social responsibility. With energy and enthusiasm, our marketing faculty bring diverse experiences and talents to the program, helping students build a greater understanding for client-based work.

 

Meet our faculty

Life After Salve

Our students explore a wide variety of career paths in a number of industries. Graduates are prepared to seek employment with organizations looking for talented marketers who specialize in driving brand and corporate awareness, traffic and revenue.

Career paths include communications, market research, entrepreneurship, advertising, public relations, social media marketing, event planning, trade show marketing, marketing data analyst, professional selling, marketing management, brand management, distribution management and more.  

Students pursue their selected career path in industries such as sports, fashion, retail, consumer package goods, business-to-business, communications, services, nonprofits and more.  

Possible employers include:

  • Advertising and public relations firms
  • For-profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers
  • Government agencies
  • Trade and industry associations
  • Financial and insurance companies
  • Print and electronic media outlets
  • Consulting firms
  • Software and technology companies

Alumni Experience: Kasey Walther '16

 American Marketing Association was an essential staple to my undergraduate education. AMA gave me the ability to work on projects with Fortune 100 companies that armed me with knowledge that is applicable in the everyday business workforce. I was fortunate enough to receive my first job offer after college through an AMA sponsor, after placing in the top three during the outbound sales competition. I continue to apply the sales skills I learned through AMA in my everyday work life as a sales development representative. 

Kasey Walther ’16

Major in Marketing (B.S.)

21 courses | 66 credits

Business core requirements:

  • ACC101: Financial Accounting
  • ACC104: Managerial Accounting
  • APT103: Internet and Computing Core Certification or APT304: Microsoft Certified Application Specialist
  • ECN101: Introductory Macroeconomics
  • MGT120: Management and Organizational Behavior
  • MGT212: Business Communication
  • MGT270: Financial Management
  • MGT280: Principles of Marketing
  • MGT300: Ethics for Business
  • MGT403: Business Law
  • MGT490: Strategic Business Planning
  • MTH172: Quantitative Methods for Business (or higher math course)
  • STA201: Statistical Methods

Additional required courses:

  • ECN102: Introductory Microeconomics
  • MGT305: International Issues in Consumer Behavior
  • MGT350: Business Research Methods
  • MGT390: Marketing Communications
  • MGT422: Marketing Strategies
  • MGT491: Professional Internship in Business

Students also choose two elective courses in marketing, allowing them the opportunity to explore specific areas of interest.

Minor in Marketing

Minors acquire foundational understanding and skills in marketing while selecting electives that enhance their education in areas such as business, communications and art.

6 courses | 18 credits

Required courses:

  • MGT120: Management and Organizational Behavior
  • MGT280: Principles of Marketing
  • MGT305: International Issues in Consumer Behavior
  • MGT390: Marketing Communications

Students also choose two of the following electives:

  • ART241: Graphic Design I
  • ART242: Graphic Design II
  • ART261: Photography I: A Mirror of Reality
  • ART262: Intermediate Darkroom and Digital Photography
  • ENG254: Writing for Professionals
  • ENG256: Writing for Public Relations
  • ENG265: Media and Culture
  • ENG374: Advertising and Consumer Culture
  • MGT312: Sports Marketing
  • MGT315: Event Planning and Facility Management
  • MGT355: Professional Selling
  • MGT399: Special Topics in Management