Strategic Business Planning
Department of Business Studies and Economics
This course requires students to identify a potential business opportunity, develop mission and vision statements, conduct a Strengths Weaknesses Opportunities and Threats analysis and marketing analysis, and draft supporting strategic plans, marketing plans, human resource staffing plans and operations plans. Students interact with the local community to identify potential locations for the business and determine applicable regulations and sources of funding. Students make a formal presentation of their proposed business plan to a panel of evaluators comprised of business professionals. This capstone course is required for all accounting, business administration, financial management, global business and economics and marketing majors.